The Surrey-based motor racing team's corporate team has set out an eco-friendly vision with their fueling strategy, which is to halve their greenhouse output by 2030. Furthermore, McLaren seeks to achieve the hallowed "net zero" carbon emissions status, in their Formula 1, IndyCar, and Extreme E racing operations, which could see their brand image's goodwill attain an all-time high value.
McLaren is historically the 2nd most successful Formula 1 racing team after Ferrari. They've accomplished 183 Grand Prix wins, 12 tightly contested World Drivers' Championships, and Constructors' Championships. Their reputation both from corporate and commercial (entertainment) success, needless to say, precedes them.
What makes it quite ambitious for a F1 Racing team to announce intentions to so aggressively reduce their carbon footprint is how renewable energy sources such as wind, solar, geothermal and hydropower, aren't particularly known to fuel F1 Racing cars. F1 racing cars average monstrous speeds of 350km/hr. in every Grand Prix they are driven in. For an F1 race car to be fully electric to illustrate, could be highly impractical for recharging and unsustainable in the long-term, as it would draw about half the power grid of a regular affluent residential suburb.
It's why no other F1 team is stating the same Net Zero targets, because of how difficult it is. McLaren has proposed a multi-level corporate strategy to achieve this not just on the racing paddocks, but in their entire corporate and manufacturing ecosystem too. In 2020 McLaren introduced the concept of eco-friendly race car seats which are "lighter, cheaper and more sustainable fiber". The seat is completely recyclable, which is just sorcery of sorts, and is able to be ground down and reusable without any residual waste.
A most recent exciting development in effort to deepen their Net Zero campaign was to appoint their first Director of Sustainability, Kim Wilson, a former Formula E World Championship driver. Her role is to decompose the overall corporate target of 2040 Net Zero into meaningful and manageable, objective-based tasks for all workers across the McLaren business ecosystem. Suffice it to say, if it's not from using less fossil fuels, it'll be from having one of the most environmentally friendly run businesses on this planet, that McLaren will attain a Net Zero status by 2040.
"The time to praise global brands for promoting sustainability as a core value has passed. By now, sustainable principles should be integral to the foundations of every modern organization and already driving decisions on growth and innovation. I’m proud that with the release of McLaren Racing’s first-ever sustainability report, we are moving beyond awareness and intention and into a new phase of accelerated action and accountability."
Zak Brown, McLaren Racing CEO
References:
https://news.dominion-cs.com/debunking-false-narratives-part-2-fossil-fuels-are-bad/
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